Abdallah Massaad is Group CEO of RAK Ceramics. He has more than 22 years experience in ceramics manufacturing, sales management, product marketing and business leadership. Prior to RAK Ceramics, Abdallah Massaad was GM of ICC SARL, Lebanon. Abdallah Massaad holds post graduate qualifications
in Management (DEA in Business Administration) and an undergraduate degree (Maitrise in Business Administration – Marketing) from Université Saint-Esprit
de Kaslik, Lebanon.