March 2017

RAK Ceramics Gives Room for Imagination

Leading ceramics company unveils new global brand identity and latest novelties at ISH

Ras Al Khaimah, UAE, 14th March 2017 – RAK Ceramics PJSC (Ticker: RAKCEC: Abu Dhabi), one of the largest ceramics’ brands in the world, presented its new corporate brand identity and unveiled its latest sanitaryware range today at ISH, the world’s biggest showcase for innovative bathroom design, energy efficient heating, air-conditioning technology and renewable energies.

The new corporate brand identity is designed to unify all of its global subsidiaries and was revealed at the RAK Ceramics stand, which has been designed by Italian architect Massimiliano Raggi, and clearly articulates the company’s proposition, ‘Room for Imagination’. The global repositioning exercise is one of many initiatives which are helping to drive RAK Ceramics forward to achieving its vision, to become the leading ceramics lifestyle solutions provider in the world.

This year’s themes for the ISH bathroom experience are focused on wellness, comfort and sustainability. RAK Ceramics was one of the first companies in the world to introduce rimless technology and ISH creates the perfect platform for the company to showcase its latest rimless collections. Rimless WCs, as the name suggests, have no rims, making them extremely hygienic and easy to clean.

Combined with the latest water saving technology, beautiful designs and silent flush, RAK Ceramics has developed five new rimless models for its existing ranges, including wall hung, back to wall and closed coupled WCs for RAK-WASHINGTON, RAK-ELENA, RAK-SERIES 600, RAK-HARMONY/MOON and RAK-TONIQUE. RAK Ceramics will also present a brand-new concept, RAK-MORNING. An affordable and very wide range, with carefully finished details and quality design to suit international tastes, incorporating the latest rimless technology, RAK-MORNING has been designed to create ‘room for imagination’.

Abdallah Massaad, RAK Ceramics’ Group Chief Executive Officer said: “We are delighted to be presenting our new corporate brand identity and unveiling our latest sanitaryware novelties at ISH. As the world’s biggest showcase for sanitaryware, ISH creates the perfect platform for us to launch our new brand and showcase our latest rimless collections. It also gives us the opportunity to launch our new concept, RAK-MORNING representing our new way to develop quality designed sanitaryware collections.”

The RAK Ceramics stand will also display the company’s latest mix and match tile collections, including its super-sized Maximus Mega Slabs. As a complete ceramics’ lifestyle solutions provider, RAK Ceramics is known for its wide product range and the ability to produce bespoke ranges for both small and large-scale projects. Its latest collections for bathrooms, walls and floors showcase materials that inspire ideas, shapes and hues designed to freely express individuality, and unique and inspiring products with unlimited choice, giving interior designers, architects and end users room for imagination.


About RAK Ceramics:

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles, tableware, sanitaryware and faucets, we produce 110 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at our 20 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Iran.

Founded in 1989 and headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

We are a publically listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and on the Dhaka Stock Exchange in Bangladesh and as a group have an annual turnover of approximately US$1 billion.

Contact Details:

RAK Ceramics
Steven Allen
Tel: +971(0) 7246 7400

FTI Consulting
Racha Mhanna
Tel: +971(0) 4437 2100   

Further information is available online at