March 2015

RAK Ceramics makes a big splash in Sao Paulo at Revestir 2015

Ras Al Khaimah, UAE, 30 March, 2015

RAK Ceramics secures position in south american market during first time appearance at Revestir, Brazil.

RAK Ceramics, a global hi-tech manufacturer of lifestyle ceramics solutions with a turnover of one billion US$, announced its first ever participation at Expo Revestir, the biggest tile and stone exhibition in Latin America and the fourth largest exhibition in the industry globally. The exhibition took place earlier this month in Sao Paulo and attracted 45,000 visitors from top industry leaders, including architects, interior designers, retailers, builders and international buyers.

RAK Ceramics’ 240 sq. metre booth featured highlights of the Maximus Mega Slab innovation, the largest tile in Gres Porcellanato, measuring a gigantic 1.5 x 3 metres. Maximus Mega Slab, produced using CONTINUA+ technology, was launched in February in Spain. The innovation will continue to be showcased throughout 2015 at a number of high profile trade shows and exhibitions around the world.

Abdallah Massaad, CEO of RAK Ceramics, said: “Our participation at Revestir reflects our commitment to our vision to expand our geographical presence into South America - one of our frontier markets, and is considered an important point of entry for us into this fast growing market. We are proud of our global reputation as a high-tech manufacturer of the most innovative ceramics’ products, which attracted the CEO and President of The Brazilian Association of Manufacturers of Ceramics Tiles, Sanitaryware and Related Products (ANFACER) to our booth. We look forward to being an integral part of this exhibition next year.”

RAK Ceramics’ total sales since 1991 reached a whopping AED 34.1 billion as of 31 December 2014. This is attributed to the continuous R&D efforts in technology and innovation along with a renewed focus on the company’s core product lines of tiles, bathware, tableware and faucets.

Stefan Schmied, president of Tiles and Sanitaryware division at RAK Ceramics said: “RAK Ceramics’ presence in South America this year was very important for us. We are using our top of the line global innovations to charter new territories and increase our customer base. We are very pleased with our participation at Revestir, which captured excellent attention from visitors and enabled us to secure substantial sales volumes with many new customers who expressed strong interest in purchasing and partnering with RAK Ceramics.”

About Maximus Mega Slab:

A gigantic 1.5 x 3 metres Gres Porcellanato tile produced using Continua+ Technology – Maximus Mega Slab is the largest porcelain tile in the region. This striking product can be used on walls, floors or to create surfaces and the large size of Maximus Mega Slab reduces the need for multiple joints and grouting. RAK Ceramics is the only manufacturer in the region to have installed SACMI Continua+ Technology and is charting new territory – Maximus Mega Slab is much more than just a tile; it expands the reach of RAK Ceramics, enabling the company to compete in new markets.

About Continua Plus Technology:

With SACMI Continua+ technology it is possible to obtain unparalleled aesthetic effects, with no limits to tile size and thickness, overcoming the production restrictions of traditional systems while maximising personalisation potential and unleashing the designers' creativity.