March 2023

RAK Ceramics upgrades sustainably its sanitaryware manufacturing model

Ras Al Khaimah, UAE, 28 February 2023 – RAK Ceramics PJSC (Ticker: RAKCEC: Abu Dhabi), one of the leading ceramics brands in the world, announced today a USD 14 million investment in its sanitaryware production line in the UAE, upgrading the facility with the latest cutting-edge technology kilns and elevating sustainably the company’s sanitaryware operating model.

RAK Ceramics aims to begin installation of the new machinery in 2023, with the aim of going online in the first half of 2024. The investment will allow the sanitaryware line to incorporate latest technology into the heat exchanger system of kilns, with the capability for future conversion to hydrogen fuel and waste heat recycling given advanced features. Once operational, the Company will be able to maximize and optimize efficiency during production, enabling the realization of significant savings in both energy consumption and carbon emissions. Additionally, the process allows for an enhanced yield during production, reducing as such waste and increasing capacity utilization.

Commenting on the investment, Abdallah Massaad, Group CEO, RAK Ceramics said:

“As a responsible manufacturer and as the fourth largest ceramics player in the world, we have an important role to play on the global stage to make the industry more sustainable. This investment and the launch of this project in our sanitaryware business truly anchors our commitment to sustainability and our drive to long-term value for our stakeholders.”

“For this year, we aim to stimulate sustainability further through our functions and businesses, as we established a clear commitment to prioritize and support sustainable investments, and we are currently working alongside experts in the field to help us in our sustainability journey.”

Over the years, RAK Ceramics' emphasis on sustainable production has expanded as the demand for distinctive and sustainable ceramic items develops and as the Company continues to reap the benefits of sustainable long-term investments on the environmental front, especially in terms of energy conservation and waste management.

The Company has outlined in its 2023 Priorities that it is working on defining and implementing a sustainability strategy for the short-to-medium term, incorporating further ESG practices and initiatives and adopting it across all its operations.

 About RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square metres of tiles, 5.7 million pieces of sanitary ware, 26 million pieces of porcelain tableware and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe.

Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately US$1 billion.

Contact Details

RAK Ceramics                                      
Marco Borghi                                       
Tel: +971 (0) 7246 7400                           

Further information is available online at