September 2024

RAK Ceramics, one of the world’s largest brands in the ceramic, bathroom fittings, and porcelain sectors, is proud to announce its victory in the prestigious TecnAwards 2024.

The award, presented during TECNA (International Exhibition of Technologies and Supplies for Surfaces), recognizes excellence in the global ceramics industry and fosters collaboration between the supply sector and ceramic production.

ACIMAC (Italian Manufacturers’ Association of Machinery and Equipment for

Ceramics) and IEG, organizers of Tecna 2024 in Rimini, Italy, have awarded RAK Ceramics in the category “Innovation & Sustainability” for the Middle East region. This prestigious accolade celebrates the significant technological investments made by RAK Ceramics in the 2023-24 period, which have allowed the company to stand out in terms of product and process innovation, as well as its strong commitment to environmental sustainability.

Abdallah Massaad, CEO of RAK Ceramics Group, commented:

“Technology has always been a fundamental pillar of our company’s philosophy and culture. Since our inception over thirty years ago, the adoption of cutting-edge machinery has enabled us to digitize and innovate our production processes, positioning us as leaders in the ceramic industry.”

Massaad also added:

“We have demonstrated a concrete commitment to digitalization and data efficiency, while at the same time reducing the environmental impact of our production activities. It is an honor to accept this award on behalf of the entire RAK Ceramics team.”

He concluded by thanking ACIMAC for the recognition:

“ACIMAC’s support is crucial to the success of companies like ours and to the growth of the entire ceramics sector. We look forward to continuing our journey of growth and innovation in the coming years, with their support.”

This achievement follows the Special Jury Prize that RAK Ceramics received in 2022 for excellence in marketing and branding, further solidifying the company’s prominent position on the international stage.

The award ceremony took place on:

Wednesday, September 25th, from 4:00 PM to 6:00 PM,

during TECNA 2024, Pavilion D3 – “Innovation Arena” Conference Area, Rimini Expo Centre, Via Emilia 155, Rimini, Italy