OUR LEADERSHIP

Abdallah Massaad is Group CEO of RAK Ceramics. He has more than 25 years of experience in industrial manufacturing and ceramics and has a fond understanding of regional and international markets having successfully developed operations through his business leadership abilities across different geographies. Prior to RAK Ceramics, Abdallah Massaad was GM of ICC SARL, Lebanon. Abdallah Massaad holds post-graduate qualifications in Management’ DEA in Business Administration’ (1998) and an undergraduate degree “Maitrise in Business Administration – Marketing” from USEK (Université Saint-Esprit de Kaslik), Lebanon. He is fluent in Arabic, French and English and also speaks basic German.

Jasem Al Khateri is the Chief Human Resources Officer at RAK Ceramics, bringing over 25 years of experience in Human Capital Management, Culture Transformation, and Organizational Development. He plays a strategic role in aligning the company’s people agenda with its business objectives, fostering a high-performance culture and enabling organizational growth.

Prior to joining RAK Ceramics, Mr. Al Khateri was the Group Chief People Officer at EMSTEEL where he led transformative HR initiatives across talent management, digital transformation, and organizational integration. His career also includes senior HR leadership roles at the Department of Economic Development in Abu Dhabi and Etisalat.

Mr. Al Khateri holds an Executive MBA from UAE University and has completed the Executive Program in Human Resources Strategy at London Business School. He is also a CIPD-certified professional and an EFQM Excellence Assessor.

Leonardo de Muro is the Group Chief Marketing Officer – Group Int’l BD and Marketing & Communications at RAK Ceramics, bringing over 30 years of experience in the ceramics and building materials industry. He plays a strategic role in driving the company’s global brand positioning, international business growth, marketing strategy, and innovation agenda.

Prior to joining RAK Ceramics in 2018, Leonardo held senior leadership positions with renowned European ceramic companies, including Tagina Ceramiche d’Arte, Cooperativa Ceramica d’Imola, and Kale Group. Throughout his career, he has contributed to global market expansion, brand development, sales leadership, and the growth of internationally recognised ceramic brands.

At RAK Ceramics, Leonardo continues to champion design excellence, innovation, and sustainability, strengthening the company’s position as one of the world’s leading ceramics brands while fostering collaboration across global markets and teams.

Nikhil Chaturvedi is the to Group Chief Information Technology Officer, leading the company’s global Information Technology and Digital Transformation agenda. He is responsible for driving business value through the strategic integration of Information Technology (IT), Operational Technology (OT), Digital technologies and Artificial Intelligence (AI), enabling innovation, operational excellence and sustainable growth across the Group.

Nikhil holds a degree in Petroleum Engineering from the Indian Institute of Technology (IIT) and an MBA from the University of Mumbai. He brings extensive cross-industry experience spanning Oil & Gas, Energy, Mining & Metals, Building Materials, Chemicals and Ports, with expertise in operational excellence, digital transformation and enterprise technology.

A recognised thought leader in digital innovation, Nikhil is a frequent keynote speaker, presenter and panelist at leading industry forums. He is an honorary member of the Society of Petroleum Engineers (SPE) Asia Pacific Technology Committee and has authored numerous white papers and technical publications featured in industry journals, books and digital platforms

Manoj Aheeray is the Chief Strategy Officer and Head of the Corporate Development Office at RAK Ceramics, where he works closely with the Group CEO and leadership team to shape and execute the Group’s strategic agenda, advance corporate development initiatives and drive sustainable long-term value creation. His responsibilities include Group strategy, mergers and acquisitions, strategic investments and Investor Relations.

With nearly three decades of international leadership experience across finance, investment, strategy and business transformation, Mr. Aheeray brings a broad perspective on value creation, capital allocation, performance improvement and growth across diverse markets. His experience spans multiple geographies and includes board-level engagement, business restructuring, strategic transformation and the adoption of emerging technologies to strengthen competitiveness and business performance.

He is Chartered Accountant & also holds professional qualifications in Finance, Management and Systems from leading institutions in India, the UK, the USA and Australia.

PK Chand is the Group Chief Financial Officer for RAK Ceramics. He has over 39 years of experience in Corporate Finance including treasury/working capital, project finance, debt and equity capital market instruments and fundraising. Prior to joining RAK Ceramics, he was the CFO at RAK Investment Authority and the CFO for Birla Corporation in India. Mr. Chand is a Chartered Accountant and holds accountancy qualifications from The Institute of Chartered Accountants of India.

Mr. Vibhuti Bhushan is the Chief Governance and Sustainability Officer for RAK Ceramics. He has over 3 decades of global leadership experience in Corporate Governance, Risk Management, Executive Leadership, and Sustainability. Prior to joining RAK Ceramics, Mr. Bhushan held senior roles in risk management at Arcelor Mittal, Essar Group and Amba Research. Mr. Bhushan holds an MBA degree from IIM Calcutta, CFA charter from the CFA Institute, USA, and is a certified Sustainability & Climate Risk Professional from Global Association of Risk Professionals (GARP), USA.

Shakti Arora is the Chief Procurement Officer for RAK Ceramics. He has 40 years of extensive experience in Strategic Sourcing, Supply Chain, Mergers and Acquisitions, Cross-border integration, P&L leadership, and Start-ups. Prior to joining RAK Ceramics, Mr. Arora held senior roles at Holcim Cement Company, Mahindra & Mahindra Ltd. (M&M) and Mahindra Forging (Europe/UK). Mr. Arora holds an MBA degree from MITS, Gwalior, India and a B.E. from IMDR, Pune, India.

Dr. Basavaraj Patil is the Chief Operations Officer for the Tiles and Sanitaryware divisions of RAK Ceramics, leading manufacturing operations across the UAE, India and Bangladesh. Prior to joining RAK Ceramics Mr. Patil held roles at Bell Ceramics and Kajaria Ceramics. With 32 years of experience in ceramics manufacturing, he brings extensive expertise in operational profitability, manufacturing excellence, energy management, quality, cost optimization and business transformation. He has played a key role in driving Lean Manufacturing, ISO 50001 energy management, sustainability and circular-economy initiatives, including closed-loop manufacturing and resource efficiency.

He is also leading the adoption of Industry 4.0, IIoT, smart manufacturing and Manufacturing Operations Management (MOM) to build digitally connected and future-ready operations. His leadership also extends to technology-led product innovation, advanced slab manufacturing, Greenfield projects and strategic investments focused on sustainable and profitable growth. Dr. Patil holds a Bachelor’s degree in Ceramic & Cement Technology, an MBA from Bolton University, UK, and a Doctorate in Management Studies.

Tarek Skaf is the Chief Commercial Officer at RAK Ceramics, leading the commercial organization across multiple regions, for surfaces and sanitaryware . He brings 20 years of experience building high-performance sales teams, driving commercial transformation in complex multi-geography markets, and venturing into new geographies. Previously, he served as Chief Commercial Officer at Medica Group, where he led group P&L across five verticals and eight countries and delivered consistent EBITDA growth. Earlier, as Managing Director at G.Tamer Holding/Zimmer Biomet, he scaled a regional dental division across nine markets while establishing new subsidiaries and achieving 40% offshore revenue. Tarek holds a Master’s degree in Marketing from ESCP-EAP Europe and a Master’s degree in Communications, and is fluent in Arabic, English and French.

Moez Khalid Iqbal is the Corporate Vice President – Surfaces Division at RAK Ceramics PJSC, with over 35 years of experience in the global tile industry. He leads the Surfaces Division with a strong focus on strategic growth, commercial excellence, and market expansion across international markets. Throughout his career, he has built high-performing teams, fostered lasting customer partnerships, and successfully driven business development in diverse regions. With deep industry expertise and a results-oriented leadership style, Moez, continues to play a key role in strengthening RAK Ceramics’ position as a global leader in innovative ceramic and surface solutions.

Sari Kanaan is the Vice President and Global General Counsel of RAK Ceramics, leading the company’s global legal function and providing strategic counsel across its international operations spanning more than 150 countries. He plays a pivotal role in supporting the Group’s business objectives by strengthening corporate governance, managing legal and regulatory risk, and enabling sustainable growth in an increasingly complex global business environment. Prior to joining RAK Ceramics, Sari held multiple leadership/executive roles, including Chief Legal Counsel Southeast Asia of AkzoNobel, Senior Legal Counsel META, AkzoNobel and Middle East First General Counsel of PwC, to name a few. 

Bobby Joseph is the Chief Executive Officer of RAK Ceramics – India, bringing with him over two decades of proven leadership across some of the world’s most respected brands in the building materials and consumer sectors. Prior to joining RAK Ceramics, he successfully led LIXIL Water Technology in India and the Subcontinent, driving growth for iconic brands such as GROHE and American Standard. His career spans senior leadership roles at Plantronics, Walt Disney, Nokia, and Berger Paints. Bobby holds an MBA from NMIMS, Mumbai.

Mr. Mohammod Khourshed Alam is the CEO of RAK Ceramics (Bangladesh) Limited. He joined the Company on July 15, 2026. He is a seasoned business leader with more than 25 years of diverse experience across the building materials, ceramics, telecommunications, pharmaceuticals and financial services industries. His expertise spans business strategy, sales & marketing, commercial operations, distribution management, customer experience, trade marketing, business development and operational leadership.

Prior to joining in RAK Ceramics (Bangladesh) Limited, Mr. Khourshed served as the Deputy Managing Director of the Building Materials Division at AkijBashir Group from June 2019, where he led the overall sales, marketing, business development, factory operations, procurement and commercial functions. During his tenure, he successfully led the rebranding and expansion of the building materials businesses.

Before that, Mr. Khourshed served as Head of Sales & Marketing at DBL Ceramics Limited, National Business Manager at Dutch-Bangla Bank Limited and also held senior leadership positions at Airtel Bangladesh, Lafarge Surma Cement, Robi Axiata Limited and Novartis (Bangladesh) Limited.

Mr. Khourshed holds an MBA in Marketing, a Master of Commerce (Banking) and a Bachelor of Commerce (Honours) in Finance & Banking from the University of Dhaka. He has also completed numerous executive leadership and sales management programs, including the Business Managers’ Development Program at the Indian Institute of Management (IIM), Ahmedabad, India.

Mr. Sak Ekramuzzaman is one of the major local equity investors in RAK Ceramics (Bangladesh) Limited. He was elected as a member of Bangladesh Parliament in January 2024. Besides managing diversified business interests of the RAK group, he is also involved in a number of other business interests in Bangladesh. Mr. Ekramuzzaman is also a member of the board of RAK Power Pvt. Ltd. and RAK Security and Services Pvt.  Ltd., subsidiaries of RAK Ceramics (Bangladesh) Limited.
Mr. Ekramuzzaman has been conferred “CIP Industry 2017” by the government of Bangladesh in recognition of his outstanding contribution to the industrial development of Bangladesh.

Renu Oommen is the Chief Marketing Officer for RAK Porcelain. He has over 28 years of multifaceted experience in the management Tiles, Sanitaryware, Faucets and Porcelain tableware business. Prior to his current role, Mr. Oommen was the Chief Marketing Officer for RAK Sanitaryware business and the General Manager for KLUDI RAK. Mr. Oommen holds a Bachelor of Commerce degree specializing in Marketing and Cost Accounting from Mahatma Gandhi University.