September 2025

RAK Ceramics, a global leader in the ceramics industry, presents its latest innovations at Cersaie 2025 in Bologna under the theme “Crafted for Living.” The concept celebrates design as a tool for creating authentic, functional, and sustainable spaces that reflect the way people live today.

At this year’s exhibition, RAK Ceramics introduces new technologies — SOFTECH and Scratch Guard — developed by its InnoTech Lab to enhance performance and comfort. SOFTECH features a velvety, anti-reflective, and non-slip surface designed for seamless indoor–outdoor use, while Scratch Guard offers advanced protection that preserves the brilliance of polished surfaces even in high-traffic areas.

Among the highlights are new collections including I Sassi, inspired by the stone landscapes of Matera, and elegant marble-effect designs such as Calacatta Macchia Vecchia and Alaska White, presented in the brand’s signature Maximus large formats.

RAK Ceramics also announced the opening of a new production facility equipped with Continua+ PCR 2180 technology, expanding the Maximus range up to 162×324 cm and reinforcing the company’s commitment to innovation, efficiency, and sustainability.

The 2025 showcase reflects RAK Ceramics’ dedication to research, craftsmanship, and environmental responsibility — continuously redefining the role of ceramics in contemporary living.