April 2026

RAK Ceramics, one of the world’s leading lifestyle ceramics brands, has reaffirmed its commitment to ensuring uninterrupted service, consistent product availability, and stable pricing across the UAE and wider regional markets.

Despite ongoing geopolitical dynamics, the company continues to operate with resilience, maintaining seamless access across its retail and project channels. RAK Ceramics has confirmed that it will not implement any price increases, reinforcing its dedication to supporting the construction and design sectors during a period of global uncertainty.

By leveraging its strong local manufacturing base and well-established distribution network, RAK Ceramics remains well positioned to ensure continuity of supply and reliable service delivery. This capability allows the company to effectively support its customers, partners, and the broader industry ecosystem without disruption.

The company’s showrooms across the region remain fully operational and accessible, providing customers with continued assurance of product availability and service excellence.

Abdallah Massaad, Group CEO of RAK Ceramics, said:
“Our focus remains on maintaining availability and accessibility of our products for our customers and partners. We continue to operate as normal, with a disciplined approach to serving market requirements. We are aligned with the UAE’s broader emphasis on continuity, stability and reliable market access.”

RAK Ceramics continues to prioritize business continuity, reinforcing its role as a dependable partner in the region while upholding its commitment to quality, service, and customer support.