October 2026
Artificial Intelligence to support manufacturing, product development, operations, marketing and services across the organization
Ras Al Khaimah, United Arab Emirates, 2nd October 2026 RAK Ceramics, one of the world’s largest manufacturers of ceramic and porcelain tiles, sanitaryware, faucets, and tableware is taking a significant step forward in its innovation journey by integrating Artificial Intelligence across key areas of the Group, including manufacturing, product development, marketing, operations, HR, logistics, sales and customer services.
Through this initiative, RAK Ceramics aims to position itself at the forefront of AI adoption within the ceramics industry, using advanced technologies to improve efficiency, optimize processes, accelerate decision-making and support future growth.
Artificial Intelligence is being introduced as a strategic resource designed to complement the expertise and experience of RAK Ceramics’ people. By reducing repetitive tasks, enhancing access to information and supporting faster analysis, AI can help teams work more efficiently while dedicating greater focus to innovation, creativity and value creation.
The integration of AI also has the potential to create new opportunities across the entire value chain, from smarter manufacturing processes and faster product development to improved services and more responsive customer experiences.
For RAK Ceramics, AI represents more than a technological evolution. It is part of a broader commitment to continuously improve the way the Group operates and to build a more agile, connected and future-ready organization.
By combining human expertise with the capabilities of Artificial Intelligence, RAK Ceramics is creating a stronger foundation for sustainable growth, operational excellence and continued innovation.
ENDS
About RAK Ceramics
RAK Ceramics is one of the largest ceramics’ brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5.7 million pieces of sanitary ware, 36 million pieces of porcelain tableware and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe.
Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.
RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately USD $1 billion.
For more information, visit: https://www.rakceramics.com
For media Inquiries, contact:
RAK Ceramics
Sufiya Sheikh
Corporate Communications and Sustainability
Tel: +971 (0) 7246 7428
sufiya.sheikh@rakceramics.com
